I was just craving some vitamin sea...
The travel industry is rapidly expanding, and with it comes increased pressure to maintain consistency and communicate via social media. I assist travel businesses in reducing overwhelm and implementing the fun factor into their marketing to achieve consistent business growth.
So, Why Travel Marketing?
I won’t lie, I never imagined I’d end up doing travel marketing for a living! But after managing multiple marketing roles in the past, I really began to understand how social media works, how to use it with purpose, and how to help business owners leverage it to grow, especially when I combined it with my biggest passion: travel.
When I was exploring how to live a healthier, more flexible lifestyle, someone casually suggested, “Why not do social media for a living?” And just like that… Aloha Social was born a few months later. Since 2020, I’ve had the joy of supporting startups and small to midsized businesses with their 360-marketing strategies.
Then, in 2023, I decided to niche into the travel industry after working with a variety of dreamy travel clients and realising how much I LOVED sparking wanderlust. I haven’t looked back since. I’m now on a mission to help travel businesses get discovered, grow with intention, and soar on social media
About me
Aloha, I’m Yasmin! Your go-to travel marketing guide and content creator, here to help travel businesses like yours shine online with balance, personality and purpose.
Over the years, I’ve had the pleasure of working with all sorts of wonderful businesses: from travel agents and Airbnb hosts to eco-conscious brands. My mission? To help you grow with content that’s meaningful, magnetic, and totally aligned with your brand.
I specialise in crafting content that connects, building strong social media brands, and creating campaigns that feel like a warm welcome, not a sales pitch. When you work with me, you’re not just hiring a marketer; you’re gaining a crewmate who genuinely cares.
Beyond the screen, I’m a travel lover, nature wanderer, and ocean enthusiast who believes in doing business with heart and a sprinkle of wanderlust, of course.
"Protect the natural systems as if your life depends on it because it does! Our lives do depend on making peace with nature."
- Dr Sylvia Earle, Mission Blue
The ocean holds vast lessons for human marketing, within its depths lie wisdom, resilience, and boundless opportunities to flourish.
My Passions
I am coco-nutty about travel, conservation, wildlife, and creating a sustainable future. I believe sustainability is more than just saving the planet; I believe it's a mindset that plays a role in business.
Mission Blue
Aloha is a proud monthly donor to Mission Blue® which inspires action to explore and protect the ocean. Led by legendary oceanographer Dr. Sylvia Earle, Mission Blue® is uniting a global coalition to inspire an upwelling of public awareness, access and support for a worldwide network of marine protected areas. Every client contributes to protecting our precious ocean and therefore all life on Earth.
