How to Promote Your Holiday Home Online: 21 Social Media Ideas

How to promote your holiday home online

If you’re the proud owner of a holiday rental property in the UK, there’s no getting away from the fact that your social media presence is key to boosting your online presence and increasing your bookings.

A consistent year-round strategy is more effective than seasonal spurts of marketing, which is why I’ve put together a shell-rific yet simple outline for you to follow. Say aloha to your guide on how to promote your holiday home online, with over 20 different social media ideas to keep the waves of bookings rolling in!

Contents:

• Why is social media so important for promoting your holiday home?

• The best social media platforms to promote your holiday home in 2025.

• Simple social media strategy to promote your holiday home online.

• 21 Social Media Ideas to Promote Your Holiday Home Online

• 15 caption hooks for your next post.

• Takeaways

Why is social media so important for promoting your holiday home?

Holiday home rentals in the UK have been around a lot longer than the likes of Instagram and Facebook, but now these social media channels are the first place prospective guests will look to find out more about your property – how it looks inside and out, what people are saying about it, and what’s in the area. Ultimately, if you’re not working on your social media presence, you’re missing a big piece of the jigsaw that helps people decide whether they want to stay at your place or not.

The best social media platforms to promote your holiday home in 2025.

I always tell my social media clients that there are no rules for deciding which platforms to use, but if you want my advice, Instagram, Facebook and TikTok are great for showcasing your holiday home.

Instagram and TikTok are perfect for all your gorgeous visuals and videos and for hosting user-generated content (the things your guests post for you!). Facebook is a hotbed of people looking for reviews and recommendations and gives you a chance to provide extra details that you can’t get from an image alone. Now, let’s get into my simple strategy to turtley transform your socials…

Simple social media strategy to promote your holiday home online.

• Choose your platforms wisely (you don't want to exhaust yourself!).

• Decide how often to post. This one is entirely up to you and your capacity, but I recommend 3 times per week spread out across different days for accounts with under 10k followers. Remember, quality and consistency over quantity!

• Establish your target customer and what they’re into. For example, are they a Gen Z crowd who place value on Instagram-worthy aesthetics and good vibes, or are you aiming your marketing at families who want to know what there is to do in the area?

• Have a quick peek at what your competitors are posting – nobody likes doing this, but it really is important! You can suss out how you can do it better, or adapt what they’re posting for your own holiday rental.

• Create your hashtag sets to use on your posts – batch-creating these takes all the thinking out of adding them to your captions each time.

Feel free to grab some of these hashtags to use for yourself too:

#staycationuk #staycation #airbnb #holidayhome #travelgram #airbnbhost #familytravel #vacationmode #homeawayfromhome #homeaway #airbnbexperience #superhost #getaway #travelmore #wanderlust #holiday #beachlife #instatravel #travelcommunity 

21 Social Media Ideas to Promote Your Holiday Home Online

Looking for inspiration for your next post? Well, this is your permission slip to steal one (or all) of these post ideas and topics. Dive in!

1. The best ‘X’ in town (e.g., beachfront property/local pub/country escape).

2. Your personal recommendations and favourites.

3. Showcase yourself as the host regularly, reminding your guests that there’s a human who cares behind the screen. This makes all the difference when someone is choosing where to book.

4. Guest spotlights and customer experiences – think reviews, photos (with permission), screenshots of their happy messages, etc.

5. Spotlight your property’s facilities and highlights, e.g., the hot tub in the garden, proximity to kid-friendly activities, the rainfall shower…

6. News, events and updates that both booked and prospective guests will find helpful, e.g., something new you’re introducing, an offer at a local restaurant.

15 caption hooks for your next post.

Use these catchy caption starters to get the words flowing when you’ve found the perfect picture to post on your socials; promoting your holiday home online has never been easier!

1. "Morning coffees by the {location}"

2. "Sunsets, sea, and staycations"

3. "Nothing beats waking up in nature."

4. "Worry less, staycation more."

5. "Weekends in {location}."

6. "My place in the sun."

7. "Pumpkin spice season at {property name}."

8. "Keep calm and winter on at {property name}."

9. "Out of office and outdoors".

10. "Kayak paddling and carefree living."

11. "Meet me at the campfire."

12. "All fired up!"

13. "Cosy vibes only."

14. "If you haven't tried "X" when you visit {property name}, then this is a must."

15. "Don’t throw shade; throw a frisbee."

Takeaways

If you’d love to just take promotion of your holiday home off your to-do list this summer, you’ll need to explore my content marketing services for holiday homeowners and hosts just like you. I’ll even come along to experience your property and make some of that lovely user-generated content your future guests will love to see if you’re Dorset-based. Get in touch to say aloha and I’ll get back to you before you can say staycation!