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  • Writer's pictureYasmin @ Aloha Social

How Often To Post On Social Media

"How many posts should I be posting on social media in 2023?"

It’s the million-pound question, isn’t it? We’re all wondering how often to post on social media as businesses, in an ever-evolving world of social media marketing with shoals of new platforms and changes to algorithms. It can feel daunting to keep up with best practices and stay ahead of the curve, so I’m going to help you ride the wave and determine a posting frequency that will work for you in 2023.

The number of times you post per week can significantly impact engagement and reach, and ultimately the success of your social media campaign. The most important thing to remember is that there's no one-size-fits-all approach, but there are some fin-tastically simple factors to consider.

So we're going to dive into the latest research and trends in social media posting, exploring the optimal posting frequency for different platforms in 2023. Hopefully, by the time we’ve finished our journey together, you’ll have a better understanding of how to maximise your social media presence and engage with your audience effectively and also manageably.

Now, let's dive!

Contents ⤵

  • Why does it matter how often you post on social media?

  • How often to post on social media: a simple guide

  • How to improve your social media engagement

  • Key takeaways

Why does it matter how often you post on social media?

How often you post on social media is not about ‘beating’ the algorithm or getting in your audience’s faces, it’s about creating consistency and a manageable strategy for you.

Knowing how many times per week you want to post content helps you manage your time, and keeps your marketing consistent - this is great for smooth sailing on calm waters and saves you from hitting any icebergs that might get in the way of you creating content along the way.

How often to post on social media: a simple guide

The secret to growing your social media following is consistency. There is no golden number to strive for, but if you post around 3-4 times per week you’ll be paddling in balmy waters. This number gives your followers a regular dose of content to engage with and keeps your brand at the forefront of people’s minds.

An easy way to get off the ground with this is to use your number of followers to guide your posting frequency.

For example:

For nano accounts (0-10k followers) and micro accounts (10k-100k followers), posting an average of 3 times per week to your feed should do the trick.

Accounts with 100k-500k followers can make a splash with an average of 5 feed posts per week.

How to improve your social media engagement

The above guide should be taken with a pinch of sea salt, remembering to focus on creating high-quality, relevant content that your audience will enjoy. Check this blog post for some tips on avoiding those ‘filler’ type posts and setting up a simple strategy.

It’s also important to engage with your followers, responding to comments and messages to help build a loyal following.

Implement this task into your daily strategy by adding just 10-30 minutes of community engagement and maintaining your online presence - it’ll go a long way and you'll make waves instead of ripples on social media.

Key Takeaways

So islanders, if there’s one thing to take away from our mini voyage it’s that there is no ‘correct’ answer, rather a necessity to make a plan that takes lots of factors into account:

  • Your following

  • Your target demographic

  • Your overall business mission and vision…

  • well as how much time and content you realistically have!

When deciding how often to post on social media in 2023, prioritise consistency but also content quality and interaction.

Keep up to date with the latest trends and adjust your strategy as necessary; giving me a follow on Instagram and keeping up to date with my blog are great ways to stay on top of the latest news!

Remember, if you need a little push away from the shores to set you on your journey, you can check out my social media coaching options and say ‘aloha’ to posting clarity and confidence!


I hope that this dive into how often to post in 2023 has helped to rid of any content insecurities and got you sailing back on the right path to get to your next destination; whether that's 1,000 followers or 10,000 followers.

Happy posting islanders, you turtley got this!


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