Have you been toying with the idea of outsourcing all or part of your social media marketing?
In this digital age, social media marketing has become an integral tool for the travel industry in showcasing beautiful travel destinations and "selling the wanderlust" to all the travel lovers out there.
The power of social media to connect with clients, showcase destinations, and build brand loyalty is undeniable, and it should not be overlooked as an integral part of your business.
However, managing social media platforms can be a time-consuming voyage, and it requires a deep understanding of the ever-evolving landscape of social media. This is where a social media manager comes in.
Despite the many benefits, some business owners might have objections to hiring a social media manager. For example, they may believe that it is an unnecessary expense that they cannot afford, or they may feel that social media is not important enough to require a dedicated manager.
These objections are not always grounded in reality. In fact, hiring a social media manager can bring numerous advantages to a travel business, including increased engagement and follower growth, a more consistent and effective social media strategy, and the ability to stay on top of industry trends and changes.
In this blog post, we will explore three common objections and advantages to hiring a social media manager, and hopefully by the end of this post you will have the clarity you need to decide whether hiring a social media manager is for you.
Grab your flippers, and let's swim through them, shell we?
Three objections to hiring a social media manager
I'm not scared to snorkel the reef of opposition; I frequently consult with sceptical or previously dissatisfied business owners who have had their social media management outsourced before or never.
Here are a few that have been mentioned to me:
Cost: Hiring a social media manager can be expensive, particularly for independent travel businesses or travel startups that are working with a limited budget. Business owners may be concerned about the cost of hiring a social media manager, particularly if they are not convinced of the value that a social media presence can bring to their business.
Trust: Entrusting a social media manager with your brand's online presence can be a significant concern. You may be worried about potential risks to your reputation or any data breaches that could occur as a result of social media activity.
In-house Expertise: Some travel businesses may prefer to keep social media management in-house, particularly if they have an existing marketing team with relevant skills and experience. They may feel that outsourcing social media management could lead to a loss of control or creative input.
It's important to do your research and embark on a free call with the person you are hoping to take on your social media. You should take time to get to know and let them get to know you so that they can best project you and nail your tone of voice when writing copy.
You might even have to try a couple before you find the right person, but it is still more affordable than hiring someone in-house to manage your social media marketing.
Three advantages to hiring a social media manager
Being an outsourced member of my client's team has its perks, and one of my favourites is when we all get together to talk about how excited we are to create wanderlust content that will make our followers stop scrolling and double-tap on every post!
Some of the benefits my customers have seen since bringing in a social media manager are:
Expertise: Social media managers have the experience and skills necessary to manage social media accounts effectively. We understand the intricacies of each platform and can craft content that resonates with your audience. The key is to choose a social media manager or agency that specialises in travel so that they have the necessary experience in creating and writing travel content to help your online presence soar!
Time-saving: Social media management can be time-consuming, particularly for businesses with multiple platforms and a significant following. Keeping up with all those messages, comments, and story reactions can take up a huge chunk of time but is extremely important in growing your online presence. Hiring a social media manager can free up time so that you can focus on other areas of your business, knowing that your socials are ticking along nicely in the background to keep you in the public eye.
Increased ROI (rate of interest): A well-managed social media presence can drive traffic, generate leads, and increase sales for travel businesses. A social media manager can create a strategy that is tailored to your goals, resulting in a higher return on investment for your business!
Nurturing your social media manager as an extended member of your team is vital for uniting and enabling smooth-sailing social media marketing. It's essential to update them on any news, updates, or movements that can be shared through social media - basically, always send them a message in a bottle so they can sail off and create some scrumptious content with it.
Off into the sunset we go!
There we have it, three objections and three advantages of outsourcing your social media marketing! I hope that's not put you off the idea and provided you with some valuable takeaways for whenever you are ready to outsource and free up some time.
If you would love to book a free call with me don't hesitate to say Aloha to get this ship sailing.
Happy posting islanders!