Are you feeling stuck for travel marketing ideas? Wondering how to spark wanderlust among travel lovers with your content?
If you’re in the travel marketing space and want to know exactly how to get your audience excited about working with you, you’re going to need my five ‘A’s. You'll find over 20 travel content ideas to steal, save and adapt for your own business so you’ll never be lost without a compass again. So let's get to it, shell we?
First, a shell-rific tip
Before we get started, it’s important to always keep in mind your niche. You can market yourself so much better and more easily when you focus on a specific area of the travel industry, and apply that to all the content ideas in this blog. Examples of niches are couples’/honeymoon travel, luxury experiences, family holidays…anything aimed at a specific person or demographic.
Remember to tweak each of these content ideas so it turtley fits with your niche, and you’ll be golden!
Travel Marketing Ideas: The 5 ‘A’s
The five ‘A’s of travel marketing are: accommodation, accessibility, activities, amenities and attractions. Planning your social media and other marketing content around these areas helps your audience to imagine themselves on the trips you’re advertising, stirring up their wanderlust and activating their itchy feet. I’ll go into detail on each of the As and provide travel marketing ideas you’re going to love, and that your clients will go coconutty for!
Accommodation
Dive into these travel marketing ideas for inspiration on content around accommodation.
🏝️ Types of accommodation: Show your audience what accommodation options are on offer so they can envision waking up to their perfect trip. Try to align the options with your audience and niche, whether that’s hostels for backpackers, vacation rentals for families, boutique hotels for couples, luxury resorts and so on. Highlight why the accommodation types are perfectly suited to their preferences and how you fit into the process of booking.
🏝️ How to choose accommodation: Your potential customers may also want to know how they should decide on their accommodation, so you can offer tips and/or explain how you can help.
🏝️ Unique stays: Is there a particularly special accommodation option in the area you’re promoting? Feature unique options for people looking for something a little out of the ordinary, such as eco-lodges, treehouses, cabins with hot tubs, tiny homes, and riverboats…there are so many cool and unique stays available now.
🏝️ Reviews and Ratings: Helping your audience understand the importance of online reviews and ratings for hotels can go a long way towards supporting your business, and topics such as this help customers trust you.
🏝️ Safety and Cleanliness: While they might not be the most exciting things to talk about, the security and cleanliness of accommodation can be important deciding factors for potential customers. In some parts of the world, they must be reassured about the safety of their area or resort, and many will look at previous visitors’ comments about sanitation to help make their final decision.
Accessibility
The next of our five As is accessibility, with five more travel marketing ideas to keep the wanderlust alive.
✈️ Transportation: Inform your audience about different transportation options in their desired area, both in the sense of getting to the place and getting around it. Often these can be real features of a destination (think old-fashioned trolley buses or boat trips - so desirable!), and even if it’s a highly walkable place it’s worth mentioning so people can imagine how they will move through their trip
✈️ Ease of Access: People like to know what they can expect from a place, so creating content about whether or not there are direct flights, efficient public transport options, good road conditions etc can help those who are unsure.
✈️ Travel Documentation and Visas: You’re really positioning yourself as the travel expert with this one, helping to build trust with your audience. Talking about how easy or difficult it is to get visas, and informing them on length of stay allowances etc can really impact a traveller’s decision.
✈️ Inclusive Accessibility: Some members of your audience wanting to take trips will likely have inclusivity needs, so talking about destinations, accommodations or activities that are accessible to those with disabilities or other special needs shouldn’t be overlooked. Remember that no matter your niche, people will show up in different ways - you might just set yourself apart from the rest by remembering this!
✈️ Major Attractions: When talking about accommodation or areas, mentioning their proximity to major attractions can influence a person’s decision to stay. This can work two ways - some of your audience may want to stay somewhere ‘off grid’ and be away from tourist hotspots, while others want easy access to the major sightseeing opportunities. Don’t forget about either side when planning these travel marketing ideas.
Activities
Next up on our list of travel marketing ideas: activities. This is a fun category, because it really helps you show your potential customers all the exciting things they can get up to on your trips and tours. Here are some ideas:
🥥 Adventures: Some people love adventure activities on holiday, and want to know what’s on offer in their considered destinations. Let them know about scuba diving, hiking, zip lining/bungee jumping, skiing and so on - anything that might appeal to the thrill seekers. Better still if you’re advertising a tour or activity programme!
🥥 Cultural Experiences: Highlight things to do that can only be done in that specific area, such as cooking classes, historical tours, and local festivals…this is sometimes what helps a person decide on a holiday destination, after all.
🥥 Relaxation and Wellness: If you’re marketing a destination, region or accommodation option with great spa treatments, yoga retreats and beach lounging opportunities, make sure to mention it. Many people in your audience will be looking to kick back and switch off on their holiday.
🥥 Family-Friendly Activities: Remember the importance of your niche, and skip this one if it isn’t family travel or similar! Suggest activities suitable for families, which may include theme parks, zoos and fun educational excursions.
Amenities
Your potential travellers want to know exactly what to expect when they arrive at a place, from what’s in their hotel room to things on offer in the local area. These travel marketing ideas focus on highlighting the amenities at a destination or accommodation option.
🐚 In Room Amenities: If you’re highlighting an accommodation option, let people know what in-room extras they can expect to make their stay more comfortable. This might include Wi-Fi (important for remote workers), kitchenettes (families love this) or luxury toiletries.
🐚 Hotel and Resort Facilities: Travellers love to know if they’re going to have a pool, gym, spa or on-site restaurant to make life easier while they’re away, so you can cater to almost any niche with this one.
🐚 Unique Offerings: What’s special about the destination, hotel or vacation rental you’re promoting? Does it offer private beach access, a personal butler or specific curated experiences?
🐚 Business Traveller Needs: This may be your specific niche, but even if it’s not it’s likely you will still have members of your audience who these travel marketing ideas apply to. It’s not uncommon now for families, couples and luxury travellers to combine business with their vacation, so you may want to let them know about meeting rooms, co-working spaces and readily available cafes with Wi-Fi.
🐚 Eco-Friendly Options: Travellers are becoming more and more conscious of their eco footprint, so noting sustainable options can be beneficial. Consider talking about places with amenities such as solar power, areas actively working on conservation or destinations that emphasise locally sourced products.
Attractions
The final ‘A’ of travel marketing is attractions, getting people excited about the things they can see and do in their chosen area. You may be offering tour packages or accommodation options, and your audience will want to know what they will be spending their time on when they arrive.
✨ Iconic Landmarks: Travellers are drawn from all over the world to see landmarks such as the Eiffel Tower, the Great Wall of China and Machu Picchu. Are you offering a new way to see them, can you suggest tips for their trip, or do you have access to great offers and deals? Talk about these in your content to build excitement.
✨ Hidden Gems: Lesser known attractions that offer unique experiences without the crows are always a great find, and if you know about them you can let your audience in on the secret. Don’t want to give away all your ‘off the beaten path’ tips? Allude to what there is to do there without giving away a name or exact location, tempting your audience to find out more.
✨ Natural Wonders: As humans, we love to marvel at the beauty of the world, and taking trips to National Parks, waterfalls, beaches and mountains never gets old. What treats does Mother Nature have in store for your audience at their chosen destination?
✨ Cultural and Historical Sights: Perhaps the area you’re promoting has a UNESCO World Heritage Site, museum or other historical feature to help your travellers learn about the local culture and history. Show them what to expect, how to get there, and if you know of any tours you can hook them up with.
✨ Planning Tips: Everybody loves a planning tip, and telling your audience how best to plan their itineraries is always a hit. Tricks for efficiently planning multi-attraction visits, advice on timing and purchasing tickets, and letting them know about peak tourist hours always go down a treat.
So, there you have it - over 20 travel marketing ideas, you can adapt to your niche so you never run out of inspiration. Think about how you can use these for your specific audience, and remember they may not all be relevant. You shouldn’t try to crowbar an idea together if it doesn’t feel like a good fit! The 5 As are a good guide but not exhaustive, and the key is that nobody knows your business better than you.
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