Top Social Media Strategies for Destination Wedding Suppliers
- Yasmin
- Aug 1
- 4 min read
Do you ever feel a wave of FOMO watching fellow wedding suppliers sail smoothly through social media? The sea-cret? Painting a picture, portraying a feeling, and posting with a purpose.
Aloha! I’m Yasmin, a travel marketer from Aloha Social, and I’m so excited to be sharing my top social media strategies for destination wedding suppliers like you, ready to make waves and flourish! Say aloha goodbye to FOMO, and aloha hello to so-shell media paradise. Jump on board, and let’s dive in!
Contents:
Instagram: The Visual Powerhouse
Pinterest: The Inspiration Hub
Facebook: Community & Engagement
Takeaways
Instagram: The Visual Powerhouse
Instagram reigns supreme in the wedding world, with 51% of couples using it for inspiration and vendor searches. So, if you’re showcasing your wedding services, you’re exactly where you need to be!
It’s also the most FOMO-inducing platform (I say in a positive way) with its dreamy aesthetics, but that’s what makes it so powerful for wedding suppliers. Whether you’re a planner, photographer, florist, or venue, this is where newly engaged couples (and industry pros!) are scrolling for inspiration to create their dream day.
Here’s your Insta-glam recipe for success:
Aesthetics are everything: Share high-quality photos and videos of wedding destinations, resorts, setups, and real weddings to inspire couples planning their big day.
Hashtag heaven: Use a mix of industry-specific hashtags (#destinationwedding), location-based tags (#weddingmaldives), and trending ones (#weddinginspo) to expand your reach, especially if you have under 5K followers!
Collab & tag: Always tag other suppliers, venues, and collaborators to extend your reach (and build relationships!).
Reels & Stories: Behind-the-scenes moments, venue tours, client testimonials, and even YOU...authenticity sells! People love knowing there’s a real human behind the ‘gram.
Pro tip: Don’t just post for the sake of it. Instead of spamming, focus on informing, inspiring, and selling subtly. Let your content do the talking.
Follow these tips, and you’ll be Insta-GLAM and ready to attract your dream couples!
Pinterest: The Ultimate “Pin”spiration Hub
Pinterest is a treasure trove for couples in the early planning stages, searching for ideas and dream-worthy wedding destinations. Searches for intimate and nature-themed weddings are booming, with terms like:
“Small backyard wedding reception” (+300%)“Forest fairy wedding dress” (+690%)
Couples love Pinterest because it’s a peaceful, inspiration-first platform (unlike Instagram, where the algorithm can feel a little chaotic!). So let’s ride the Pinterest wave and turn your Pins into booked weddings.
How to glow with the Pinterest flow:
Create Themed Boards: Organise your boards into destinations, aesthetics, and vendor services to help couples visualise their dream wedding.
SEO Magic: Use keywords like “Caribbean beach wedding” in your Pin descriptions so couples actually find you when they search. Keep them short, sweet, and click-worthy!
Link to Your Website: Unlike Instagram, Pinterest WANTS you to drive traffic, so link every Pin to a blog post, booking page, or even your Instagram! (Pro tip: Use a tool like SnapInsta to remove watermarks from Reels & TikToks before repurposing.)
Pinterest loves consistency! Aim for 3-5 on-brand Pins per week, whether it’s quotes, blog posts, Reels, or stunning imagery.
The most important part? Clean, cohesive branding is key! Messy profiles can sink credibility. Keep your logo, name, and website visible in your Pins so couples instantly associate you with your dreamy content.
Facebook: Community & Connection
With 19% of couples using Facebook to plan their wedding, it’s still very much alive and kicking, especially for building trust, showcasing expertise, and connecting with engaged couples. If your Facebook page feels like it’s sinking, here’s your lifeboat to engagement success:
Client Stories Sell: Feature real weddings, glowing testimonials, and behind-the-scenes magic to show your expertise and credibility. Tag vendors and venues to expand your post reach!
Join Wedding Groups: The right Facebook groups are goldmines for networking. Post 1-3 times per week with real wedding photos or a showreel of your work. Be helpful, not salesy!
Be real: Facebook content feels more personal, so don’t be afraid to share the unfiltered, unpolished moments alongside your glam shots.
Facebook recommends posting 3-4 times per week, and my top tip for advertising your services on Facebook would be to continuously monitor what your audience engages with. If posts need a boost, sprinkle in up to three topical hashtags like:
#destinationwedding, #weddingsupplier, and #weddinginspo; yes, hashtags are allowed on Facebook and are still very helpful.
Takeaways: Set Sail, Destination Wedding Suppliers!
You’ve just taken a first-class cruise through the top social media strategies to skyrocket your destination wedding business. Feeling more confident about so-shell media now?
I know social media can feel overwhelming, but my goal is to help travel businesses like yours streamline their content and create marketing that sparks wanderlust (and bookings!).
So, in a coconut shell:
Instagram & Pinterest are a MUST for visual inspiration and attracting couples early in their planning journey.
Facebook is still a community powerhouse—perfect for building trust and showcasing real love stories.
Consistency, collaborations, and strategic hashtags will amplify your reach and keep you top-of-mind for couples planning their dream wedding.
If you’d love to join a community of travel pros, wedding suppliers, and wanderlust-driven businesses, I’d love to welcome you to The Travel Tribe, a free space to connect, share, and inspire. Join us here! And if you fan-sea, let’s connect on Instagram too.
Happy posting; sea you in paradise!